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Ecwid vs WooCommerce – LearnWoo

Ecwid vs WooCommerce – LearnWoo

WooCommerce is a well-liked option for eCommerce systems. They really own 28.18% of the market share. Although WooCommerce has long been a favorite among WordPress enthusiasts, there are a number of alternative rivals, such as Ecwid. You’d be excused if you weren’t familiar with them because not many people have. However, this does not imply that they are not providing a first-rate service.

In this post, we’ll compare Ecwid vs WooCommerce in a number of ways, so you may choose your online shop platform with confidence.

What sets Ecwid and WooCommerce apart from one another?

It makes it useful to first understand the key distinctions between Ecwid and WooCommerce before moving on to our subject. Without going too further into the features, what is the selling point for each one?



Ecwid is a free eCommerce platform that allows you to sell anywhere, including on your WordPress website, Facebook, Amazon, and POS. It works well for expanding businesses who wish to sell on several platforms in addition to their WordPress websites, such as Facebook and Amazon. Not just WordPress, but all other site builders are supported by Ecwid.



With the help of the free eCommerce plugin WooCommerce, any WordPress website can be transformed into a working online store. For expanding firms that are certain they will sell on WordPress or for those that currently have a WordPress site but want to add an online store, it makes the most sense. WordPress alone makes WooCommerce operate.

The Cost Factor

Ecwid cost

Ecwid Cost

Instead of a free trial, Ecwid provides a free plan. For more, you may upgrade as well. The plans to think about are as follows:

  • Free access to a simple online store that can be set up on WordPress or any other website builder, with no ongoing costs. You also have access to gift cards, social advertising, and other things. This strategy works with ten products.
  • Venture – Venture costs $15 per month and offers access to professional tools as well as the creation of a store on Facebook and Instagram. A mobile point of sale, mobile applications, discount coupons, and inventory tracking are further features. 100 products are supported by this strategy.
  • Business – $35 per month for Amazon and eBay selling, with access to tools like product filters, abandoned cart emails, and automated email marketing. 2,500 goods are supported by this strategy.
  • Unlimited – add more tools like your own custom app, priority support, and more for $99 per month. The number of goods supported by this plan is limitless.
  • Paying for an annual plan will help you save money over the long run.

WooCommerce cost

Downloading WooCommerce is cost-free. You still receive assistance for an infinite number of items, and there are no plans to think about.

The free plugin comes with all the necessary functionality for an online store, but it is normal to need to pay for extensions, which typically cost $50 to $200 apiece.

WooCommerce also utilizes WordPress, so you will also need to pay for hosting, prospective themes, and a domain name. Payment gateway transaction fees are another cost you’ll incur.

While Ecwid does offer a free plan, it is only good for 10 goods. WooCommerce offers all essential features for free along with an infinite number of product options. WooCommerce is more affordable than Ecwid’s unlimited account, which starts at $99 per month, even if it may grow pricey with the normal need for extensions.

Features comparison

Ecwid and WooCommerce have many of the same features, but they also have enough differences to tell them apart from one another.

Ecwid Features

  • Offers a direct connection between WordPress, many social networking platforms, and other website builders.
  • Has a different dashboard just for controlling your online store. This provides strong features for online stores, and WordPress is still available for blogging. However, you need to oversee two dashboards.
  • You have access to a lot of themes and extensions, but less than you would get if you used WordPress directly.
  • A standalone store that may be completely customized.
  • With the correct price strategy, support for an endless number of items is possible.
  • On websites like Facebook, Instagram, and Amazon, there is direct selling.
  • Options for products such as versions, filters, and personalized delivery costs.
  • Full control of inventory and orders.
  • A comprehensive email marketing platform and more automated emails for things like cart abandonment.
  • Excellent marketing tools for setting up SEO, delivering discounts, listing on search engines, and selling on social media.
  • Statistics and summaries that use Google Analytics and social pixels.
  • More than 40 payment gateways are supported.

WooCommerce Features

  • Seamless WordPress integration.
  • There is no need for a separate dashboard because it is powered by WordPress.
  • Access to a huge selection of add-ons and themes.
  • Access to WordPress’ built-in blogging functionality and customization tools.
  • Limitless product support.
  • Reviews and ratings of products.
  • Variants, affiliates, and delivery choices are examples of product settings.
  • Management of inventory and orders.
  • Automated emails from a business using pre-made themes.
  • Built-in marketing that includes resources like SEO, discounts, and related goods.
  • Detailed reports to monitor trends and sales.
  • Support for recurring payments and more than 400 payment gateways.

Ease of use

Spending a significant amount of time on the backend of your online business is the last thing you would want as a store owner. Here’s where the user-friendliness of both platforms really shines. How simple is it to create an online store using Ecwid and WooCommerce? Let’s investigate.


WooCommerce is a plugin, so your store will have the same usability and functionality as a WordPress website—with the exception of eCommerce capabilities. 

WooCommerce has a reputation for being user-friendly. You only need to install the necessary plugin to increase the functionality of your WooCommerce store. The technical work will be done without you having to worry about coding or getting your hands dirty.

However, you would either need to know how to code or hire a developer to build it for you if you wanted sophisticated capabilities like custom post types.


Ecwid, however, employs a whole different system. Because it is an independent eCommerce platform that interfaces with WordPress, you must use two different dashboards to operate. This can occasionally be challenging.

Integrations and Extensions

Extensions  are crucial for your online shop since they let you add a variety of features and functionality. Let’s examine the WooCommerce and Ecwid extensions to compare the two systems.


WooCommerce App Market

With hundreds of possible extensions connections to increase the functionality of your online store, WooCommerce truly stands out in this regard.

For instance, installing a PayPal payment gateway extension, configuring it on your store, and you’re done adding a payment gateway to your checkout process.

Similar to this, you can easily add a slider to your home page or a zoom function to your product photographs by adding an extension.


Ecwid App Market

When compared to WooCommerce, Ecwid’s possibilities are very constrained because you can only utilize extensions that are offered on its app store, much like with themes.

WooCommerce is open source, though, so you can come across a few faulty plugins that might ruin your store. However, such is not the case with Ecwid. Before being made available in the app store, Ecwid engineers rigorously test the extensions for bugs and other problems.

There are several helpful extensions available, like those for Google Ads, product comparison, HubSpot for analytics and tracking, and Spocket for dropshipping functionality.

Search Engine Optimization (SEO)

You need to have a platform that enables you to implement your SEO strategy in order to make your internet business successful. Let’s compare WooCommerce and Ecwid in this part, as both of these systems offer SEO capabilities.


WooCommerce has a bunch of SEO tools that enable you to carry out fundamental SEO tasks like configuring Meta title, Meta description, and alt text.

Additionally, you may connect a variety of SEO tools with your WooCommerce business, including some well-known ones like Yoast SEO, All in One SEO, and Rankmath. With the aid of these tools, you may carry out sophisticated SEO tasks like paragraph structure analysis, keyword density and more.


For your online store, Ecwid provides excellent SEO capabilities, such as SEO-friendly URLs. You receive fantastic URLs that are simple for crawlers to scan and aid in ranking your business regardless of whether you construct your site on WordPress or Wix.

Other than that, the features include a range of fundamental features including Meta Title, Meta Description, tags, and more.


There are a few reasons why WooCommerce could be a better option than Ecwid. First off, there is a larger support community with WooCommerce since it is more popular. Second, WooCommerce is more adaptable than Ecwid, making it more likely that you’ll be able to find a plugin or extension to meet your demands if you have certain requirements for your online store. Finally, WooCommerce is just an all-around better platform. But ultimately, everything boils down to personal choice.

Further Reading

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