Driving engagement is key to keeping users on your site and encouraging conversions. Interactive elements can capture your audience’s attention and increase their interest in your brand. Fortunately, there are many WordPress quiz plugins out there that make it easy to add intriguing personality tests or even surveys and polls to your site.
In this post, we’ll share some of the benefits and use cases of quizzes for your WordPress site. Then we’ll round up ten of the top plugins that provide this functionality.
Let’s dive in!
The Advantages of Incorporating Quizzes into Your WordPress Website
The most important reason to include quizzes on your WordPress site is to increase visitor engagement. As sites such as BuzzFeed have demonstrated, online personality tests and even trivia-based games can have an almost addictive quality to them:
A quiz may tempt otherwise lukewarm visitors into spending more time on your website. It may also increase social sharing activity, spreading the word about your site even further. In this way, entertainment value can turn into monetary value, by increasing brand recognition and revenue-boosting conversions down the line.
However, online quizzes have many other uses these days as well. For instance, they can improve your online store’s User Experience (UX) by helping shoppers find the product or service that is best suited to their needs. A prime example of this is Warby Parker’s frames style quiz:
By sharing a few key preferences, customers can view a list of the eyeglass frames that are most likely to appeal to their tastes.
Additionally, quizzes can provide you with valuable visitor data that you can use to refine your offers as well as your marketing strategy. For example, say you sell software, and you have a quiz that assesses how tech-savvy participants are.
If you find that most of them only have beginner-level skills, you may adjust your content accordingly and provide more introductory tutorials and documentation. Similarly, quiz answers can tell you about your site visitors’ demographics, which of your products or services they’re most interested in, and much more.
On top of all of this, you can use quizzes to drive micro-conversions, such as by growing your email list. Many online tests require users to enter their contact information to receive their results. This can offer you the opportunity to reach out with future marketing campaigns and drive sales or other actions.
10 Best WordPress Quiz Plugins
WordPress developers know the value of online quizzes. As such, there’s a WordPress quiz plugin for every niche, need, and budget. Below, we’ve rounded up ten of the top contenders. All receive regular updates and have high user ratings.
1. Quiz And Survey Master
Quiz And Survey Master is the most popular free solution dedicated entirely to helping you create engaging quizzes for your WordPress site. It’s earned this status by providing a wide range of customization options, so you can create the ideal test for your users.
Speaking of quiz creation, this plugin’s editing interface is fairly easy to pick up. First, you can select from one of its pre-built templates, or choose to build your test from scratch:
Then you’ll be taken to a screen where you can simply type in your questions and answers:
You can choose from many different question types, including multiple choice, short answer, fill in the blank, or even file uploads. Quiz And Survey Master also supports quiz categories, so you can easily organize your content for users to find. Furthermore, all the text provided by the plugin is customizable, so you can add personalized messages, labels, and more to make your quiz match your branding.
On top of all of that, Quiz and Survey Master provides advanced functionality such as:
Remarkably, all of these features are free. You can also install the free Leaderboard add-on to incorporate an element of friendly competition between your users. In addition, there are a handful of paid add-ons that can grant you access to more detailed analytics, integrate your quizzes with Google Analytics, and more.
Price: Free with premium add-ons | More Information
Many form builder plugins, including Forminator, also offer quiz creation features. These tools can help you cut down on the number of plugins your site is running by doing double duty.
Although it might seem like a dedicated plugin would provide better and more advanced options than a multi-purpose solution, that’s not necessarily true in the case of a WordPress quiz plugin. Contact form plugins already provide deep integration with email platforms, which can be beneficial if you want to use quizzes to grow your subscriber list.
This is especially true in the case of Forminator. When creating a new quiz, you’ll first be asked to choose if you want it to be personality or knowledge-based:
Then Forminator will ask you want to use your quiz for lead generation. If so, it will automatically set up a corresponding form for you. After that, you’ll gain access to the plugin’s sleek drag-and-drop quiz builder:
Here you can add questions, customize your lead generation form, tweak design elements such as color scheme and font choice, and configure email reports.
Additionally, Forminator includes:
- Integration with top CRM platforms
- A custom WordPress block for adding forms and quizzes to your pages
- Stripe and PayPal integration
- Developer API
- General Data Protection Regulation (GDPR) compliance
What’s more, Forminator is surprisingly affordable. All of the features above come free. In fact, the only premium feature is an e-signature field (which you likely won’t need if you’re primarily using it for quizzes).
Price: Free with a premium version available starting at $5 per month | More Information
3. Formidable Forms
Another premium form builder you can use to create quizzes is Formidable Forms. Like Forminator, it features a visual drag-and-drop builder that enables you to combine pre-built elements to put together custom forms (including quizzes):
Unfortunately, the free version is relatively limited. Although you could still use the blank form to create multiple choice or short answer questions, you can’t access the full power of this WordPress quiz plugin without an expensive add-on.
The Quiz Maker extension includes:
- Scoring and custom grading scales
- Email integration
- Analytics and reporting
- PayPal integration
- Advanced styling options
If you’re hoping for high-quality quiz templates to work from, this plugin probably isn’t your best choice. The primary reason to choose Formidable Forms over other solutions on this list is if you’re already using it to create contact forms or other content.
Price: Free with a premium upgrade. The Business Plan, which includes the Quiz Maker, is $199.50 per year. | More Information
4. HD Quiz
HD Quiz is a free, user-friendly WordPress quiz plugin that will get you off to a running start. Its simple, straightforward interface makes it clear how to add new quizzes and questions. In the question editor, you can easily choose the type and add up to ten answer choices:
You can also add featured images for each question, and customize the tooltip that will appear when users hover over it.
Besides that, HD Quiz packs a lot of punch for a free plugin, with features including:
- The ability to reuse questions across multiple forms
- Social sharing
- Timed quizzes
- Image-based multiple choice answers
- CSV question importer
- Quiz translator built right into the plugin settings
- Randomized question order
- Mobile optimization, including touch-friendly answer choices
With that being said, you might have a little more trouble with this solution if you want to use your quizzes for lead generation or to collect user data. However, it’s perfect for driving engagement and spreading brand awareness on social media. Add-ons for advanced styling and saving participant results are available.
Price: Free with premium add-ons available. Patreon members receive add-ons for free. | More Information
5. Thrive Quiz Builder
If gathering user data is a strong motivation behind your WordPress quiz plugin search, Thrive Quiz Builder might be the solution for you. It provides an advanced visual editor with branching conditional logic, so you can set up complex quizzes with ease. The built-in troubleshooter will catch errors and notify you of them so you can fix them before making your test live.
In addition to boosting engagement and lowering your bounce rate, Thrive Quiz Builder can help you increase traffic with social media sharing. This is also the best WordPress quiz plugin for data collection. All results are compiled into detailed reports so you can see how many people submitted each answer.
Key features include:
- Custom content suggestions based on users’ results
- Email list segmentation
- A/B testing
- Four quiz type templates
- Social sharing badges
- A quiz dashboard to tracking your analytics
Note that you’ll need an active Thrive Suite license to install the Quiz Builder.
Price: Thrive Suite starts at $19 per month | More Information
The eForm plugin is another multipurpose solution you can use to create quizzes for your WordPress site. It comes with several templates and a drag-and-drop editor that enables you to customize your test’s layout.
In addition to quizzes, you can use eForm to make price calculators, login and registration forms, a guest post submission page, and more. It even includes an e-signature feature if you want to build digital contracts.
Some top features from this plugin include:
- Conditional logic
- Social sharing
- Integration with Google Analytics
- Scoring and ranking system
- Secure file uploader
- Data reports in your WordPress dashboard
- WooCommerce integration
- Payment processing via Stripe and PayPal
- Compatibility with third-party platforms such as Mailchimp and AWeber
All in all, this plugin is a decent alternative to more popular form builders like Forminator or Formidable Forms. However, its quiz functionality doesn’t much exceed that of some of the free solutions on this list.
Price: $39 for lifetime support and updates | More Information
7. Quiz Maker
Next up we have Quiz Maker, another budget-friendly WordPress quiz plugin. The free version is perfect for those who want to make simple quizzes fast.
To build your quiz, you first have to add each question to your site separately. This makes it possible to efficiently reuse them between quizzes:
When you create a new quiz, you’ll be able to add your pre-made questions by simply selecting them from a list:
Additionally, Quiz Maker provides several quiz themes for you to choose between, as well as color customization and other styling options. Other settings enable you to randomize the order of the questions, score answers by correctness or points, write your own results messages, and more.
Beyond that, this plugin’s features include:
- Question images
- Timed quizzes
- User login status restrictions
- A quick quiz generator
- Results and data tracking
These options are all available for free. The premium version includes email integration, leaderboard functionality, password protected quizzes, and more.
Price: Free with premium upgrade starting at $29 | More Information
8. Poll, Survey & Quiz by OpinionStage
By now, you probably know what to expect from a quality WordPress quiz plugin. Poll, Survey & Quiz by OpinionStage provides all of these standard features, plus a few hidden gems.
You’ll need an OpinionStage account to get started. You can then connect it to your website via the plugin, and start building quizzes and other interactive content from your OpinionStage dashboard:
You have the choice of several quiz templates to help get you started. Once you’re done building, you can add your quiz as a popup in your site’s sidebar, or at the end of all your blog posts. Statistics on your quiz’s views, responses, and lead generation activity are all visible in your OpinionStage account.
This plugin is best for those who want to include the same quizzes across multiple sites. You can simply build your test once in OpinionStage, and then add it to all your WordPress installations via the plugin. It’s also suitable for professionals, as it includes white label widgets for the back end.
Other features include:
- CSV results exporting
- Social sharing
- Quiz submission email notifications
- Branching logic
- Integration with marketing platforms such as Mailchimp
- Lead generation forms
- Styling customizations
It is possible to use OpinionStage completely free, but only for up to 250 views per month. You’ll then need to upgrade to a paid account.
Price: The Poll, Survey & Quiz plugin is free. OpinionStage pricing starts at $19 per month for 10,000 views | More Information
9. Quiz Cat
Quiz Cat claims offer a lightweight alternative to other WordPress quiz plugins. Its stripped down editor is certainly less flashy than some of the other options we’ve looked at in this post, but that helps it minimize its impact on your site’s speed:
If you just want to generate simple multiple choice quizzes quickly, then Quiz Cat can get the job done. However, you won’t see any of the more intriguing functionality or integrations offered by other solutions – at least, not in the free version.
Upgrading to Quiz Cat premium will get you social sharing buttons and Facebook Pixel integration for data tracking. It also enables you to build personality quizzes and weighted quizzes, in addition to the default multiple choice format.
Other premium features include:
- Email marketing integration
- Lead generation and segmentation
- The ability to redirect users to new page after they finish the quiz
- Question order shuffling
- Analytics reporting and CSV exporting
Price: Free, with premium upgrades starting at $49 per year | More Information
10. Watu Quiz
Finally, we have Watu Quiz. This WordPress quiz plugin is also more basic in design, as you can see by looking at the editor:
There’s no fancy visual drag-and-drop interface here. However, the results look nice enough on the front end, especially if you prefer a more understated aesthetic:
You can score quizzes by grade or personality type, randomize questions, and enable social sharing for Facebook and Twitter. This plugin also enables you to view a list of all the users who have take your quiz, along with their results.
Note that connecting this plugin to your email marketing platform may prove tricky. There is a Watu Mailchimp integration plugin, but it has not been updated recently, so we don’t recommend using it.
Price: Free, with premium upgrades starting at $47 | More Information
Considering how inundated internet users are with ads and other branded content, it can be easy for your site to get lost in the shuffle. Driving engagement through the use of quizzes can help make your business more memorable to potential customers.
In this post, we covered several top WordPress quiz plugins. Quiz And Survey Master is a highly rated free option that should give most users the biggest bang for their buck. For those already using a form builder such as Forminator, there’s no need to go looking for an additional solution. Finally, it’s worth checking out HD Quiz for a user- (and budget-) friendly option.
Do you have any questions about using quizzes on your WordPress site? Leave them for us in the comments section below!
Featured Image via Name / shuttestock.com