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5 WooCommerce Alternatives You Should Consider For Your Online Store

5 WooCommerce Alternatives You Should Consider For Your Online Store

WooCommerce is the de-facto e-commerce king when it comes to WordPress websites. However, it’s not the only player in town and in fact, it may not be the perfect option for your store. In fact, there are plenty of WooCommerce alternatives available that might suit your needs better.

Choosing the right ecommerce tool for your WordPress website is important. Otherwise, you won’t have access to the features you need, or they might be buried among unnecessary functionality. In this article, we’ll talk more about why you may want to use a WooCommerce alternative and introduce you to five options.

Let’s get to it!

Why You May Want to Use a WooCommerce Alternative

The WooCommerce homepage.

WooCommerce is a powerful ecommerce plugin, but it’s not your only option.

Much like WordPress itself, WooCommerce stands out thanks to its flexibility. The plugin provides you with all the basics you need to set up an online store out of the box. It handle product management, creating pages for each item, enables shipping, and includes several payment methods. You can even use it to sell both physical and digital products.

You can also expand WooCommerce’s functionality using extensions, in much the same way the plugin itself builds upon WordPress. There are hundreds of extensions you can choose from as a WooCommerce user, as well as dedicated themes to customize your store’s appearance.

However, WooCommerce is not the only e-commerce plugin at your disposal. While you can use it create almost any type of online store, there are other plugins that specialize in particular types of stores. Depending on your requirements, you may find these easier to work with. It may also be you don’t need all the features WooCommerce offers. In that case, the smart move would be to use a more lightweight plugin that doesn’t require as much setup.

In short, you don’t need to head right for the WooCommerce aisle whenever you set up a WordPress online store. It might turn out to be the perfect option for your particular project, but it doesn’t hurt to consider alternatives before making your decision.

5 WooCommerce Alternatives You Should Consider For Your Online Store

There are plenty of WordPress e-commerce plugins to choose from. We’re now going to take a look at some of the best choices available. Let’s go!

1. Ecwid Ecommerce Shopping Cart

The Ecwid Ecommerce Shopping Cart plugin.

Unlike WooCommerce, Ecwid Ecommerce Shopping Cart enables you to implement the Ecwid platform on your WordPress site. This is an e-commerce platform that can be integrated with several different outlets, including eBay and Google Shopping, and sell items simultaneously on all of them. This plugin enables you to integrate the store with your WordPress website seamlessly.

The main advantage to this approach is Ecwid is built as an e-commerce platform from the ground up. That means adding and managing products, is more seamless than with WooCommerce, which is an add-on to the WordPress engine. Those of you looking for a sleeker interface will no doubt prefer the Ecwid experience.

Key Features:

  • Sell physical and digital items through your WordPress website.
  • Accept payments using multiple gateways at no additional cost.
  • Publish the same store across multiple channels, including mobile apps and WordPress.
  • Integrates with several third-party platforms, including WordPress, Facebook, and MailChimp.

Price: Free with paid plans available | More Information

2. eCommerce WD

The Ecommerce WD plugin.

eCommerce WD offers the closest experience to WooCommerce you’ll find among our picks. It enables you to set up an online store using the WordPress editor and dashboard, and it also offers a broad range of extensions (albeit not as many as WooCommerce).

What makes this plugin stand out is that it’s easier to use than WooCommerce due to its more simplified setup. What’s more, it enables you to quickly set up product lists, using multiple styles, including metro and masonry layouts.

Overall, eCommerce WD can be an excellent option if you like WooCommerce but you wish it’d were a bit easier to use. That is not to say it lacks in features, though. For example, you can give users the ability to quickly compare products. You can also integrate your store with Facebook, using comments and reviews from your store’s page.

Key Features:

  • Sell physical and digital products using PayPal.
  • Quickly create attractive lists of products using multiple layout options.
  • Enable users to switch between layouts with a click.
  • Compare any products in your catalog.
  • Add reviews to your products.
  • Set up ‘related products’ sections to drive cross-sales.

Price: Free with paid plans available | More Information

3. Ebook Store

The Ebook Store plugin.

We’ve already covered two WooComerce alternatives that deal with all types of products – now it’s time to start looking into specific niches. The Ebook Store plugin enables you to put your e-books up for sale on WordPress and accept payment for them via PayPal and Stripe.

When someone buys an e-book, the plugin takes care of processing the payment and delivering the book files. It supports multiple types of e-books, including PDF, ePub, Mobi, zip, and txt files.

You can also integrate Ebook Store with WooCommerce by using the plugin’s premium version. This approach enables you to add e-books to your WooCommerce product catalog and use that plugin’s checkout process. However, the plugin works just fine on its own, and it’s a perfect fit for websites looking to focus on e-book sales.

Key Features:

  • Sell your e-books in PDF, ePub, Mobizip, and txt formats.
  • Deliver your e-books automatically via email.
  • Accept payments for your e-books using PayPal and Stripe.
  • Integrate your e-books with WooCommerce if you want to.

Price: Free with a premium version available | More Information

4. Easy Digital Downloads

The Easy Digital Downloads plugin.

WooCommerce enables you to sell both physical and digital files, but it doesn’t provide a lot of advanced options when it comes to configuring what types of digital products you can sell. Even by using extensions, it’s still not as powerful in this area as Easy Digital Downloads. This plugin was built with digital files in mind and it enables you to sell anything from plugins to e-books. It also includes analytics, discounts, refund systems, and more.

One of our favorite Easy Digital Downloads features is the fact it includes a built-in affiliate system. This enables you to reward users that bring you more business, and it almost always results in increased sales if you provide decent incentives.

Easy Digital Downloads also offers an extension system. Those extensions tend to be quite expensive, so they’re not viable for most small websites. This is a problem it shares with WooCommerce, and it’s no deal-breaker as there are several high-quality free extensions you can use.

Key Features:

  • Sell digital files through your WordPress website.
  • Stay on top of your store’s performance using built-in analytics.
  • Set up product discounts and offer refunds.
  • Includes an affiliate system to encourage sales.

Price: Free with premium extensions available | More Information

5. Sunshine Photo Cart

The Sunshine Photo Cart plugin.

If you’re a photographer, you can use WooCommerce to sell your work to visitors. However, the experience isn’t exactly intuitive since WooCommerce wasn’t built with photographs in mind. This is where Sunshine Photo Cart would be the smarter alternative.

This plugin is all about managing and selling photographs using an intuitive system. When you upload new products using Sunshine Photo Cart, the plugin automatically adds watermarks to protect them. You can then organize your pictures into galleries or sell them individually. It’s even possible to create private password-protected galleries.

When a visitor purchases a photo, they’ll be able to choose between multiple formats and sizes, as well as set quantities. Sunshine Photo Cart also supports both email delivery for digital items and physical shipment for prints.

Key Features:

  • Sell your pictures in various formats and sizes.
  • Accept payments via PayPal.
  • Deliver your photographs via email or physical shipment for prints.
  • Create galleries for your products and protect them using passwords.
  • Enable customers to select their favorite images and add them to their shopping cart.

Price: Free with premium versions available | More Information


WooCommerce is a powerful plugin. However, its popularity alone doesn’t mean you have to use it for every WordPress e-commerce project. In some cases, you might be better off using more specialized plugins or ones that offer features more specific to your requirements.

As far as WooCommerce alternatives go, here are five of our favorites and what makes them good choices:

  1. Ecwid Ecommerce Shopping CartUsing this plugin, you can integrate your Ecwid store with WordPress.
  2. eCommerce WDSimilar to WooCommerce but sleeker and easier to use.
  3. Ebook StoreEnables you to easily sell e-books through your WordPress site.
  4. Easy Digital DownloadsThe ultimate WordPress plugin for digital product sales.
  5. Sunshine Photo CartA fantastic way for you to sell your photographs and prints online.

Do you use WooCommerce for your online store? Tell us why in the comments section below!

Article image thumbnail by Macrovector / shutterstock.com.

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