If you run a business, have a product to promote, or a service of any kind chances are you need a landing page. With so many choices out there it can be difficult to choose one that follows the latest trends and helps you stand out from the crowd. In this article we will take a look at some of the best landing page WordPress themes for 2016.
Why Choose a Landing Page Theme?
Regardless of the product or service you want to promote, landing pages have one goal: clear out the distractions and let your page focus on one thing – conversion. A well-designed landing page will place your call to action front and center, and give your readers the information and the nudge they need to move through your call to action. It needs to focus on your CTA and support it with information.
What I’m Looking For
For this list I looked for themes that place the CTA (call to action) “above the fold” – meaning that the CTA was on the screen when the page loaded. I’m also looking for supporting elements that nudged the visitor carefully into the CTA. Supporting elements above the fold include images, videos, text, headings, etc.
Many of these themes have menus (and maybe even too many for a landing page) but some of them have a way to hide them for the landing page. Most have lots of layout options and customizations, but they also have pre-built layouts so you can get started quickly.
Content below the fold needed to support the CTA. Elements such as testimonials, examples, supporting facts, etc. It’s okay for that section to scroll and contain lots of info as long as the reader can understand the layout and even ignore that part of the site if they want and still be nudged into your CTA and sales funnel.
Best Landing Page WordPress Themes
I chose themes that are clean, modern (but they didn’t have to be new), and focused on conversion. Let’s take a look at 15 of the best landing page WordPress themes for 2016.
1. Divi
Divi, from right here at Elegant Themes, can build any type of website you need. It has many layouts built-in including a landing page that includes a heading, image, call to action, blurbs, another image, and another call to action. It places the focus on your product and CTA. The layout is fully customizable so you can drag and drop to rearrange them, add or remove columns, add or delete modules, and create completely new layouts.
The CTA module includes a button and text. You can modify the colors, fonts, styles, etc., and even include custom CSS within the module or any section of the page. One of the most useful tools, and one that makes Divi stand out from the crowd, is built-in a/b split testing (known as Divi Leads). You can test as many versions of your layout as you want and get statistics showing which has the best result.
Divi includes the drag and drop Divi Builder, Divi Leads, close to 50 content modules, 32 premade layouts, icons, and more. It’s completely customizable and has tons of header options. It’s responsive, secure, multi-lingual (including right to left support), and more. You can even turn elements on or off based on the type of device your visitors are using.
Divi is available in Elegant Themes’ Personal plan for $69 per year, the Developer plan (includes PSD files) for $89 per year, and the Lifetime Access plan which is a one-time fee of $249.
2. Stratus
Stratus is a theme designed specifically to showcase aps, products, and Saas for lead generation. There are several page layouts including one for products, one for apps, one for Saas, one of startups, and one for a shop. There are six built-in layouts to choose from. One of the layouts is a single page that focuses on your product with a call to action. It has background and custom page header options, CSS animation, Master Slider plugin, Glyphicons Pro with over 1000 icons, and more.
The layout is fully responsive and you can use it with any language. You can choose between box and full layouts. With an optional plugin you can create unlimited forms. Other features include shortcodes, masonry blog layouts, parallax, and a demo content importer. It includes the layered PSD files.
Stratus is $59 for the Regular license and $2950 for the Extended license.
3. Engage
Engage is a one-page theme designed for portfolios, businesses, and agencies. Although it’s designed as a landing page its features and tools can be used to build personal websites as well. It comes with 17 pre-made layouts, 4 different menu styles, 11 hero styles, and 5 design concepts. It will also display video backgrounds.
It includes the Visual Composer and Slider Revolution plugins, parallax, CSS animation, Font icons, portfolio management with an AJAX portfolio, and more. It’s fully responsive and Retina ready so your landing page will look great on any screen size. It’s multilingual ready so you can use it with any language.
Engage is $44 for the Regular license and $2200 for the Extended license.
4. KeySoft
Keysoft is an interesting landing page with 9 different header styles and multiple background variations. You can have a particle background, video background, or image background. It includes Dashboard, Mobile, and Subscribe layout styles.
It has a one-click demo install to help you get started. There are 9 Visual Composer elements and unlimited options. It includes all Google fonts, unlimited colors, icons, smooth scrolling, and more. The PSD files are included as well. It’s responsive so it looks great on all screen sizes.
Keysoft is $49 for the Regular license and $2450 for the Extended license.
5. Piecia
Piecia is a one-page landing page that’s designed to work well for multiple industries. Unlike many other landing page themes, this one doesn’t include many plugins and extras. Instead it’s designed to be simple and lightweight. It includes 6 predefined layouts with several CTS’s and sections to support the CTA’s. You can customize the layouts if you want. The layouts are clean and sharp.
It also has a custom CSS editor so you can do even more customizations. It includes Font Awesome icons, Google fonts, social links, pricing table, FAQ section, Contact Form 7 support, MailChimp, OwlCarousel support, and one-click data import. It’s fully responsive and multi-lingual ready.
The Regular license is $44 and the Extended license is $2200.
6. Benchmark
Benchmark is a one-page landing page theme with some powerful design features. It comes with 2 different body layouts, 9 hero layouts, 3 navbar layouts, and 13 color schemes. You can easily customize it using the SiteOrigin Panels’ drag and drop builder. The callout text and hero image areas focus on your CTA’s, highlighting them perfectly.
Other features include mega menus, WooCommerce support, 30 shortcodes, more than 700 Google fonts, theme options from the Redux Framework, parallax backgrounds, and more. It’s fully responsive so it looks great on all screen sizes and devices.
The Regular license is $59 and the Extended license is $2950.
7. JustLanded
JustLanded is a powerful theme that was designed with lead generation in mind. 30 preset deigns are included or you can design your own layouts using Layout Blocks, which lets you create column layouts based on a grid system. It has a fully customizable banner that includes a slider that will handle images, video, and custom content including HTML.
You can create multiple versions of your landing page for a/b testing to see what works the best. Each page can have its own layout, menus, colors, etc. It includes social icons, featured list, gallery with lightbox, pricing table, call to action buttons, icons for payment systems, and modal windows for additional information. You can integrate it with your mailing list. It has 500 Google fonts to choose from. It’s completely responsive to look great on any screen. It includes the layered PSD files for further customizing.
The Regular license is $59 and the Extended license is $2950.
8. Landing
Landing was designed specifically for site conversion. It comes with more than 25 predesigned layouts and includes a drag and drop builder so you can easily create your own. Each page can have a different header design. The header features allow you to hide elements, modify the text colors, choose background types and designs, etc.
A portfolio post type lets you display your images in masonry layouts in multiple sizes. Promote your events using the events post type. The events also shows a Google map, time and date of the event, and a link where your visitors can buy tickets. It supports WooCommerce and MailChimp. Over 600 Google fonts are included as well as social icons. You can import demo content to help you get started quickly. It also supports multiple languages and is responsive and Retina ready so it will look great on any screen size and type.
Landing is included in Themefy’s club membership starting at $79.
9. Landing Page
Landing Page is a one-page theme that was designed to showcase a product or a service. It includes extensive portfolio features that combine with WooCommerce. It also has a homepage management system that will allow any content to be placed on the homepage.
It has unlimited color options, mega menus, shortcodes, and an HTML slider. It’s fully responsive to work on any screen or device. It’s also multilingual ready so you can use it with any language. PSD files are included for further customization.
The Standard license is $29. The Developer license is $79. The Club license is $299.
10. Urip
Urip is an award-winning landing page theme that gives you the tools to create virtually unlimited landing page designs. Design tools include the Visual Composer plugin and Revolution Slider. Coupled with over 40 shortcodes and 15 custom sections you can create layouts, modify colors, add menus, change sizes, and more. Choose from unlimited Google fonts and icons.
It’s built on Bootstrap 3.3.2 with mobile-first in mind, making it completely responsive so it works perfectly on any device. Being multilingual ready, you can use it with any language. Demo data and PSD files are included.
The Regular license is $44 and the Extended license is $2200.
11. Expertum
Expertum is a landing page designed specifically for business services and marketing firms. It’s simple and lets you get started fast without having to do a lot of configurations. Any widget can be turned into a content area.
The level of features are impressive. It includes animation, timelines, parallax, sliders, counters, team boxes, testimonials, Google maps, video backgrounds, portfolio, icons, full-width layouts, and more. You can design your layout using the drag and drop builder and you have unlimited colors, layouts, and sections at your disposal.
It costs $20.
12. Krait
Krait is a clean landing page with mobile apps in mind. It can be used with any type of download or information. Included are 400 fonts from Font Awesome, unlimited colors using a color picker, both a light and dark version, MailChimp and Contact Form 7 integration, parallax, counters, gallery, animation, and more. It has several layouts to choose from and it’s easy to customize.
It’s responsive to look and work great on mobile devices. It includes demo data to help you get started quickly.
It costs $49.
13. Launchkit
Launchkit is an elegant multi-purpose landing page that includes lots of real-world demos. It has six pre-built layouts:
- Multipurpose
- Travel / Tourism
- Agency / Portfolio
- Fitness
- Catering
- E-Learning
Each page can be customized or you can create your own using the 3 header types, 7 footer types, and over 30 page elements. It includes parallax backgrounds to add a modern look and feel. Visual Composer is included. It also has a portfolio post type.
Retina-ready icons and fonts are included. The code is clean and loads quickly. It’s completely responsive and WPML ready. Demo content is included to help you get started quickly.
The Regular license is $59 and the Extended license is $2950.
14. Fusion
Fusion is a landing page and portfolio theme made specifically for app developers, design agencies, and similar businesses. It uses a modern design with clean typography. It comes with over 60 shortcodes, over 200 options for customization, 500 Google fonts, and unlimited colors. Coupled with the drag and drop SiteOrigin Page Builder, 1500 Retina icons, Revolution Slider, and AJAX gallery you can create any type of landing page you want.
Also included are 6 custom post types, parallax backgrounds with customizable speed scroll, Flex 2 and Nivo sliders, and more. It’s fully responsive to work great on mobile devices.
The Regular license is $44 and the Extended license is $2200.
15. Landy
Landy is a clean landing page that’s perfect for apps and downloads and many other types of CTA’s, and is perfect for creative agencies, app developers, etc. Your landing pages will look great with all types of text, buttons, and showcase media. There are over 12 homepage layouts to choose from and you can display them in full or boxed width.
It also includes a slider, testimonial slider, clients slider, galleries, and more. Choose from lots of banners, parallax effects, embed videos within headers, change colors on tabs, etc. You can choose from 15 different animations for the header intro text. You can also hide navigation to focus just on your CTA. It’s fully responsive and translation ready.
The Regular license is $39 and the Extended license is $1950.
Final Thoughts
This list shows some of the best landing page WordPress themes for 2016. Although a few are a little older they have updates based on modern trends and needs and still look and work great today.
If you need to create a landing page the themes in this list are sure to satisfy your needs. They range from simple to complex and give you the tools to get started quickly and to create a landing page that’s uniquely yours.
Have you used any of the themes on this list? Do you have any to add? Let us know in the comments below.
Article thumbnail image by Vadym Nechyporenko / shutterstock.com