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WordPress Infographic 2013 – A Visual Representation of Matt’s “State of the Word”

WordPress Infographic 2013 – A Visual Representation of Matt’s “State of the Word”


Over the weekend, the Elegant Themes team went to WordCamp San Francisco where we watched Matt Mullenweg (the co-founder of WordPress) give his annual “State of the Word.” His presentation was packed full of juicy stats about how WordPress is used and consumed. We decided to aggregate these stats and do with them what we do best – design! The following infographic gives a visual representation of the state of WordPress in 2013 as it compares to previous years.


WordPress Infographic 2013

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  • How We Use It – 69% of people using WordPress are using it as a fully-fledged CMS, as opposed to a simple blogging platform. This percentage is up 8% since 2011. 7% of people use WordPress as an application platform, which may prove to be a significant demographic in the coming years, and will be the focus on the WordPress 3.7 release.
  • Who Knows About It – Based on a survey done by WP Engine, it was found that 29% of people know what WordPress is. Matt states that he doesn’t know if this is a good or bad thing, but it does give us a benchmark for future years. Personally I find this statistic quite impressive considering only years ago it was hard to explain to anyone what I did for a living 🙂
  • Who Uses It – WordPress now powers 18.9% of the internet, up 2.2% from last year. Over the past 12 month, WordPress was downloaded a total of 46 million times. This is an exciting stat, and one that I am confident will grow.
  • Who Uses it (for a little while) – Based on signups on the WordPress.com platform, Automattic found that only 4% of newly created blogs actually experienced continued use, making for an attrition rate of 96%. This is perhaps the most interesting statistic that was revealed. What could be the reason for such a low usage rate? Is WordPress too difficult to use, or is running a website simply too much work for the average person to deal with?



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